AI SearchLiterary advertising and the shaping of British romanticism /
Mason, Nicholas,
Literary advertising and the shaping of British romanticism / Nicholas Mason. - viii, 202 pages : illustrations
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising. HKBU library
YT2025 M08
9781421409986 1421409984 9781421410715
Literature publishing--History--Great Britain--18th century.
Literature publishing--History--Great Britain--19th century.
Authors and publishers--History--Great Britain--18th century.
Authors and publishers--History--Great Britain--19th century.
Advertising--History--Great Britain--18th century.
Advertising--History--Great Britain--19th century.
Romanticism--Great Britain.
Z326 / M398 L 2013
Literary advertising and the shaping of British romanticism / Nicholas Mason. - viii, 202 pages : illustrations
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising. HKBU library
YT2025 M08
9781421409986 1421409984 9781421410715
Literature publishing--History--Great Britain--18th century.
Literature publishing--History--Great Britain--19th century.
Authors and publishers--History--Great Britain--18th century.
Authors and publishers--History--Great Britain--19th century.
Advertising--History--Great Britain--18th century.
Advertising--History--Great Britain--19th century.
Romanticism--Great Britain.
Z326 / M398 L 2013