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Managing Cultural differences Strategies for Competitive Advantage /

Hoecklin, Lisa Adent.

Managing Cultural differences Strategies for Competitive Advantage / Lisa Adent Hoecklin - New York : Addison-Wesley, 1995 - 158 p: ill - EIU Series .

ISBN: 0201427702

Subjects--Topical Terms:
Interational business enterprises--Management--Socials aspects.
Competition,International--Social aspects--Case studies.
Intercultual communication--Case studies.

LC Class. No.: HD62.4 / H64 M6 1995

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