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Media economics : | applying economics to new and traditional media /

Hoskins, Colin.

Media economics : applying economics to new and traditional media / Colin Hoskins, Stuart McFayden, Adam Finn. - Thousand Oaks, Calif. : Sage Publications, 2004. - 356 p. : ill.

HKBU Library

ISBN: 0761930957 0761930965 9780761930952 9780761930969

Subjects--Topical Terms:
Mass media--Economic aspects.

LC Class. No.: P96 / H826 M 2004

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Media economics : | applying economics to new and traditional media /

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