AI SearchA new brand of business : | Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research /
Ward, Douglas B.,
A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward. - Philadelphia : Temple University Press, 2010. - 228 p. : ill.
A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research. HKBU library
YT2025 M08
9781439900154 1439900159
Parlin, Charles Coolidge, 1872-1942.
Curtis Publishing Company.
Marketing research--History.--United States
HF5415.2 / W256 N 2010
A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward. - Philadelphia : Temple University Press, 2010. - 228 p. : ill.
A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting the company -- The legacy of commercial research. HKBU library
YT2025 M08
9781439900154 1439900159
Parlin, Charles Coolidge, 1872-1942.
Curtis Publishing Company.
Marketing research--History.--United States
HF5415.2 / W256 N 2010