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Niche envy : | marketing discrimination in the digital age /

Turow, Joseph.

Niche envy : marketing discrimination in the digital age / Joseph Turow. - Cambridge, Mass. : MIT Press, 2006. - 225 p.

HKBU library

YT2025 M08

ISBN: 0262201658 9780262201650

Subjects--Topical Terms:
Consumer profiling.
Market segmentation.
Marketing--Technological innovations.
Customer services--Technological innovations.

LC Class. No.: HF5415.32 / T956 N 2006

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Niche envy : | marketing discrimination in the digital age /

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