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Understanding the consumer /

Szmigin, Isabelle.

Understanding the consumer / Isabelle Szmigin. - London ; Thousand Oaks : Sage Publications, 2003. - 202 p. : ill.

HKBU library

ISBN: 0761947019 0761947000 9780761947011 9780761947004

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / S998 U 2003

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