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Humor in advertising : | a comprehensive analysis /

Gulas, Charles S.,

Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger. - Armonk, N.Y. : M.E. Sharpe, Inc., 2006. - 240 p. : ill.

HKBU Library

ISBN: 0765616130 9780765616135

Subjects--Topical Terms:
Wit and humor in advertising.

LC Class. No.: HF5821 / G971 H 2006

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