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Customer relationship management : | a global perspective /

Customer relationship management : a global perspective / Gerhard Raab [and others] - Burlington, VT : Gower, 2008 - 204 p. : ill.

HKBU Library

ISBN: 9780754671565

Subjects--Topical Terms:
Customer relations--Management

LC Class. No.: HF5415.5 / C987 2008

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Customer relationship management : | a global perspective /

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