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Social marketing to protect the environment : | what works /

Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and others]. - Thousand Oaks, CA : SAGE Publications, 2012 - 237 p. : ill.

HKBU Library

ISBN: 9781412991292

Subjects--Topical Terms:
Social marketing.
Green marketing.
Environmental protection.

LC Class. No.: HF5414 / S678 2012

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Social marketing to protect the environment : | what works /

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