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Principles and practice of social marketing : | an international perspective /

Donovan, Rob

Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley - New York : Cambridge University Press, 2010 - 504 p. : ill.

HKBU Library

ISBN: 9780521167376

Subjects--Topical Terms:
Social marketing.

LC Class. No.: HF5414 / D687 P 2010

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Principles and practice of social marketing : | an international perspective /

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