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Quantitative modelling in marketing and management /

Quantitative modelling in marketing and management / edited by Luiz Moutinho (University of Glasgow, UK), Kun -Huang Huarng (Feng Chia University, Taiwan (ROC)). - New Jersey : World Scientific, 2013. - 503 p. : ill.

HKBU Library

ISBN: 9789814407717

Subjects--Topical Terms:
Management--Mathematical models.
Marketing--Mathematical models.

LC Class. No.: HD30.25 / Q1 2013

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