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Promotional culture and convergence : | markets, methods, media /

Promotional culture and convergence : markets, methods, media / edited by Helen Powell - Milton Park, Abingdon, Oxon : Routledge, 2013 - 238 p. : ill

HKBU Library

ISBN: 9780415672801 9780415672795

Subjects--Topical Terms:
Internet advertising
Interactive marketing
Branding (Marketing)

LC Class. No.: HF6146.I58 / P965 2013

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Promotional culture and convergence : | markets, methods, media /

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