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Value-based marketing strategy : | pricing and costs for relationship marketing /

Lopez, Santiago

Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez. - Wilmington, Delaware : Vernon Press, 2014. - 310 p. : ill.

HKBU Library

ISBN: 9781622730209

Subjects--Topical Terms:
Marketing --Management.

LC Class. No.: HF5415.55 / L864 V 2014

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