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Origination : | the Geographies of Brands and Branding /

Pike, Andy

Origination : the Geographies of Brands and Branding / Andy Pike. - Chichester, West Sussex, UK : Wiley Blackwell, 2015. - 228 p. ill - RGS-IBG book series .

HKBU library

YT2025 M08

ISBN: 9781118556405

Subjects--Topical Terms:
Commercial geography
Branding (Marketing)
Gographie commerciale
Strategie de marque

LC Class. No.: HF1025 / P635 O 2015

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Origination : | the Geographies of Brands and Branding /

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