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Marketing across cultures in Asia : | a practical guide /

Marketing across cultures in Asia : a practical guide / Richard R. Gesteland & Georg F. Seyk. - 1st ed. - Herndon, VA : Copenhagen Business School Press, 2002. - 172 p. : ill

HKBU library

YT2025 M08

ISBN: 9788763000949

Subjects--Topical Terms:
Business etiquette--Asia
Marketing
Intercultural communication
Negotiation in business --Cross-cultural studies.

LC Class. No.: HF1416 / G437 2002

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Marketing across cultures in Asia : | a practical guide /

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