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Handbook of brand relationships

Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editor - 1st ed. - Armonk, N.Y. : M.E. Sharpe, 2009. - 424 p.

HKBU library

YT2025 M08

ISBN: 9780765623577

Subjects--Topical Terms:
Relationship marketing
Brand choice
Branding (Marketing)
Customer relations.

LC Class. No.: HF5415.55 / H236 2009

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Handbook of brand relationships

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