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Social media metrics : | how to measure and optimize your marketing investment /

Sterne, Jim.

Social media metrics : how to measure and optimize your marketing investment / Jim Sterne - Hoboken, N.J. : John Wiley, 2010 - 240 p. : ill.

HKBU Library

ISBN: 9780470583784

Subjects--Topical Terms:
Internet marketing
Social media--Economic aspects
Marketing research
Online social networks--Economic aspects

LC Class. No.: HF5415.1265 / S839 S 2010

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Social media metrics : | how to measure and optimize your marketing investment /

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