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How advertising works : | the role of research /

How advertising works : the role of research / edited by John Philip Jones - Thousand Oaks, Calif. : Sage Publications, 1998 - 358 p. : ill.

HKBU Library

ISBN: 9780761912415

Subjects--Topical Terms:
Advertising
Advertising--Research
Marktonderzoek

LC Class. No.: HF5823 / H847 1998

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How advertising works : | the role of research /

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