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Taking brand initiative : | how companies can align strategy, culture and identity through corporate branding /

Hatch, Mary jo.

Taking brand initiative : how companies can align strategy, culture and identity through corporate branding / Mary Jo Hatch and Majken Schultz. - 1st ed - San Francisco : Jossey-Bass, 2008 - 266 p. : ill.

HKBU library

YT2025 M08

ISBN: 9780787998301

Subjects--Topical Terms:
Branding
Branding (Marketing)
Corporate Culture.
Corporate Image.

LC Class. No.: HD59.2 / H361 T 2008

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Taking brand initiative : | how companies can align strategy, culture and identity through corporate branding /

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