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Pictorial metaphor in advertising /

Forceville, Charles

Pictorial metaphor in advertising / Charles Forceville - New York : Routledge, 1996 - 233 p. : ill.

HKBU Library

ISBN: 9780415128681

Subjects--Topical Terms:
Symbolism in advertising
Pictures--Printing
Metaphor
Advertising layout and typography

LC Class. No.: HF5827 / F697 P 1996

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