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Creativity and advertising : | affect, events and process /

McStay, Andrew

Creativity and advertising : affect, events and process / Andrew McStay - Abingdon, Oxon : Routledge, 2013 - 173 p. : ill.

HKBU Library

ISBN: 9780415519557

Subjects--Topical Terms:
Advertising
Creative ability

LC Class. No.: HF5821 / M478 C 2013

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Creativity and advertising : | affect, events and process /

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