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Does marketing need reform? : | fresh perspectives on the future /

Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors. - Armonk, N.Y. : M.E. Sharpe, 2006 - 352 p. : ill.

HKBU library

ISBN: 076561698X 9780765616982

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / D653 2006

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Does marketing need reform? : | fresh perspectives on the future /

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