AI SearchSales forecasting management : | a demand management approach /
Mentzer, John T
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon - 2nd ed - Thousand Oaks, Calif. : Sage Publications, 2005 - 347 p. : ill.
HKBU library
9781412905718
Sales forecasting--Management
Marketing research--Management
HF5415.2 / M549 S 2005
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon - 2nd ed - Thousand Oaks, Calif. : Sage Publications, 2005 - 347 p. : ill.
HKBU library
9781412905718
Sales forecasting--Management
Marketing research--Management
HF5415.2 / M549 S 2005