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Choice-based conjoint analysis : | models and designs /

Raghavarao, Damaraju

Choice-based conjoint analysis : models and designs / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi - Boca Raton, FL : Chapman & Hall/CRC, 2011 - 180 p. : ill.

HKBU library

ISBN: 9781420099966

Subjects--Topical Terms:
Conjoint analysis (Marketing)
Consumers' preferences

LC Class. No.: HF5415.2 / R141 C 2011

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Choice-based conjoint analysis : | models and designs /

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