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The maturing marketplace : | buying habits of baby boomers and their parents /

The maturing marketplace : buying habits of baby boomers and their parents / George P. Moschis ... [et al.]. - Westport, Conn. : Quorum Books, 2000 - 303 p. : ill.

HKBU Library

ISBN: 9781567203448 1567203442

Subjects--Topical Terms:
Consumer behavior --United States.
Baby boom generation--Attitudes.--United States
Middle-aged consumers--Attitudes.--United States
Market segmentation--United States.

LC Class. No.: HF5415.33.U6 / M445 2000

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The maturing marketplace : | buying habits of baby boomers and their parents /

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