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A master class in brand planning : | the timeless works of Stephen King /

King, Stephen

A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. - Hoboken, NJ : John Wiley & Sons, 2007 - 351 p. : ill.

HKBU Library

ISBN: 9780470517918

Subjects--Topical Terms:
Branding (Marketing)--Management.
New products.
Brand name products.
Advertising--Management.

LC Class. No.: HF5415.1255 / K54 M 2007

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A master class in brand planning : | the timeless works of Stephen King /

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