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Business essentials for strategic communicators : | creating shared value for the organization and its stakeholders /

Ragas, Matthew W.

Business essentials for strategic communicators : creating shared value for the organization and its stakeholders / Matthew W. Ragas and Ron Culp. - New York, NY : Palgrave Macmillan, 2014 - 211 p. : ill

HKBU library

YT2025 M08

ISBN: 9781137387738

Subjects--Topical Terms:
Business communication.
Corporate culture
Public relations.
Communication.

LC Class. No.: HF5718 / R141 B 2014

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Business essentials for strategic communicators : | creating shared value for the organization and its stakeholders /

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