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Sports marketing and the psychology of marketing communication /

Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley. - Mahwah, N.J. : L. Erlbaum Associates, 2004. - 415 p. : ill.

HKBU library

YT2025 M08

ISBN: 0805848266 9780805848267

Subjects--Topical Terms:
Sports--Marketing.--United States
Sports--Psychological aspects.--United States
Communication in marketing.

LC Class. No.: GV716 / S649 2004

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Sports marketing and the psychology of marketing communication /

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