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Measuring up : | how advertising affects self-image/

Shields, Vickie Rutledge.

Measuring up : how advertising affects self-image/ Vickie Rutledge Shields with Dawn Heinecken. - Philadelphia : University of Pennsylvania Press, 2002. - 206 p. : ill.

HKBU library

YT2025 M10

ISBN: 0812236319 0812217918 9780812236316 9780812217919

Subjects--Topical Terms:
Gender identity in mass media.
Advertising.
Semiotics.

LC Class. No.: P96 / S555 M 2002

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Measuring up : | how advertising affects self-image/

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