AI SearchEthnography at work /
Moeran, Brian,
Ethnography at work / Brian Moeran. - New York : Berg, 2006. - 152 p.
The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work. HKBU library
YT2025 M08
9781845204976 1845204972
Advertising agencies--Japan.
Advertising--Japan.
Business anthropology--Japan.
Ethnology--Fieldwork--Japan.
HF6182 / M694 E 2006
Ethnography at work / Brian Moeran. - New York : Berg, 2006. - 152 p.
The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work. HKBU library
YT2025 M08
9781845204976 1845204972
Advertising agencies--Japan.
Advertising--Japan.
Business anthropology--Japan.
Ethnology--Fieldwork--Japan.
HF6182 / M694 E 2006