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Cases in Marketing Management /

Bernhardt, Kenneth L.

Cases in Marketing Management / Kenneth L. Bernhardt - 7th ed. - New York : McGraw-Hill, 1997 - 665 p : ill

ISBN: 02561204640

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.

LC Class. No.: HF5415.13 / B448 C3 1997

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