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Introduction to Marketing Communications : An Integrated Approach /

Burnett, John.

Introduction to Marketing Communications : An Integrated Approach / John Burnett - Upper Saddle River, NJ : Prentice-Hall, 1998 - 659 p : ill

ISBN: 0132690853

Subjects--Topical Terms:
Communication in marketing.
Advertising campaigns.

LC Class. No.: HF5415.123 / B87 I5 1998

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