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Marketing Strategy /

Ferrell, O. C.

Marketing Strategy / O. C. Ferrell - New York : The Dryden Press, 1999 - 407 p

ISBN: 0030248019 / 970.00

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / F369 M4 1999

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