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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell /

Koehn, Nancy F.

Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell / Nancy Fowler Koehn - Boston : Haward Business School Press, 2001 - 469 p : ill

ISBN: 1578512212 / 1,920

Subjects--Topical Terms:
Entrepreneurship.
Businesspeople.

LC Class. No.: HB615 / K77 B7 2001

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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell /

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