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Marketing Management for the Hospitality Industry /

Reich, Allen Z.

Marketing Management for the Hospitality Industry / Allen Z. Reich - New York : John Wiley & Sons, 1997 - 530 p : ill

ISBN: 0471310123

Subjects--Topical Terms:
Hospitality industry--Marketing.

LC Class. No.: TX911.3.M3 / R43 M3 1997

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