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Advertising and promotion : An integrated Marketing Communications Perspective /

Belch, George Edward

Advertising and promotion : An integrated Marketing Communications Perspective / George E. Belch - 4th ed - Boston : McGraw-Hill, 1999 - 762 p : illus

ISBN: 0071160884

Subjects--Topical Terms:
Advertising
Sales promotion
Communication in marketing

LC Class. No.: HF5823 / B387 A2 1999

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