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Marketing Strategy : Planning and Implementation /

Walker, Orville C.

Marketing Strategy : Planning and Implementation / Orville C. Walker - 3rd ed - Boston : McGraw-Hill, 1999 - 393 p. : ill.

ISBN: 0071168478

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / W249 M6 1999

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