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Sports Marketing : A Strategic Perspective /

Shank, Matthew D.

Sports Marketing : A Strategic Perspective / Matthew D. Shank - New Jersey : Prentice-Hall, 1999 - 551 p. : ill.

ISBN: 0136218717

Subjects--Topical Terms:
Sports--Marketing.--United States
Sports--Economic aspects--United States.

LC Class. No.: GV716 / S42 S8 1999

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