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Market-Led Strategic Change : Transforming the Process of Going to Market /

Piercy, Nigel.

Market-Led Strategic Change : Transforming the Process of Going to Market / Nigel Piercy - 2nd ed - Oxford : Butterworth Heinemann, 1998 - 665 p : ill

ISBN: 0750632852

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / P615 M4 1998

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Market-Led Strategic Change : Transforming the Process of Going to Market /

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