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Marketing in Travel and Tourism /

Middleton, Victor T. C.

Marketing in Travel and Tourism / Victor T. C. Middleton - 2nd ed - Oxford : Butterworth-heinemann, 1997 - 393 p. : ill

ISBN: 0750609737

Subjects--Topical Terms:
Hospitality--Marketing.
Tourist trade--Marketing.

LC Class. No.: TX911.3.M3 / M629 M4 1997

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