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Services Marketing /

Lovelock, Christopher H.

Services Marketing / Christopher H. Lovelock - 2nd ed - Englewood Cliffs : Prentice-Hall, 1991 - 526 p : ill

ISBN: 0138070172

Subjects--Topical Terms:
Service industries--Marketing.
Customer service.

LC Class. No.: HD9980.5 / L911 S8 1991

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