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Marketing & Selling the Travel Product /

Burke, James F.

Marketing & Selling the Travel Product / James F. Burke - 2nd ed - Cincinnati, Ohio : South-Western Publishing, 2000 - 302 p. : ill.

ISBN: 0827376480 / 3,662.00

Subjects--Topical Terms:
Tourist trade--Marketing.
Travel agents--Vocational guidance.

LC Class. No.: G155.A1 / B88 M6 2000

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