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Marketing for Hospitality & Tourism /

Kotler, Philip.

Marketing for Hospitality & Tourism / Philip Kotler - 2nd ed - Upper Saddle River, NJ : Prentice-Hall, 1999 - 800 p : ill

ISBN: 0130110310 0130807958

Subjects--Topical Terms:
Tourist trade--Marketing.
Hospitality industry--Marketing.

LC Class. No.: TX911.3.M3 / K68 M4 1999

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