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Strategic Market Management /

Aaker, David A.

Strategic Market Management / David A. Aaker - 5th ed. - New York : John Wiley & Sons, 1998 - 330 p : ill

ISBN: 0471177431 / 675.00

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / A23 S8 1998

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