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The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers /

Day, George S.

The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers / George S. Day - New York : The Free Press, 1999 - 285 p : ill

ISBN: 0684864673

Subjects--Topical Terms:
Consumer satisfaction.
Marketing--Management.
Sales management.
Customer relations.

LC Class. No.: HF5415.13 / D367 M4 1999

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The Market Driven Organization : Understanding, Attracting, and Keeping Valuable Customers /

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