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Brand Warriors : Corporate Leaders Share Their Winning Strategies

Brand Warriors : Corporate Leaders Share Their Winning Strategies - London : Harper collins Publishers, 1999 - 263 p : ill

ISBN: 0006388922

Subjects--Topical Terms:
Brand name products--Management.
Brand name products--Management--Case studies.

LC Class. No.: HD69.B7 / B817 1999

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Brand Warriors : Corporate Leaders Share Their Winning Strategies

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