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Advertising Promotion : Supplemental Aspects of Integrated Marketing Communications /

Shimp, Terence A.

Advertising Promotion : Supplemental Aspects of Integrated Marketing Communications / Terence A. Shimp - 5th ed - Fort Worth : The Dryden Press, 2000 - 674 p : ill

ISBN: 0030211131

Subjects--Topical Terms:
Direct marketing.
Advertising.
Communication marketing.
Sales promotion.

LC Class. No.: HF5415.123 / S54 A3 2000

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