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Global Marketing /

Keegan, Warren J.

Global Marketing / Warren J. Keegan - 2nd ed - New Jersey : Prentice-Hall, 2000 - 594 p : ill

ISBN: 0130842680 740

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / K443 G5 2000

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