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Communicating Globally : An Integrated Marketing Approach /

Schultz, Don E.

Communicating Globally : An Integrated Marketing Approach / Don E. Schultz - Cicago, IL : NTC Business Books, 2000 - 280 p : ill

ISBN: 0844225223 1,920

Subjects--Topical Terms:
Export marketing.
Export marketing--Management.
Communication, International.
Export marketing case studies.

LC Class. No.: HF1416 / S387 C6 2000

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Communicating Globally : An Integrated Marketing Approach /

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