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Services Marketing : Integrating Customer Focus Across the Firm /

Zeithaml, Valarie A.

Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml - 2nd ed - Boston : McGraw-Hill, 2000 - 620 p : ill

ISBN: 0072312211 3,589

Subjects--Topical Terms:
Service industries--Marketing.
Customer service.
Marketing.

LC Class. No.: HD9980.5 / Z45 S8 2000

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